Category Archives: Tweens

Pre-Teens Get Immersive

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Sramana Mitra has penned an insightful post on the pre-teen market: what their activities are online, which sites they find popular etc. You can read it here, or view Read/WriteWeb’s take on it here.

Given that pre-teens are Yoick’s sweetspot, we particularly like these excerpts from Sramana’s report:

Websites targeted at pre-teens earn majority of their revenue from subscription, e-commerce and content provided by the websites. Other sources of revenue for these websites are advertisements placed either on their websites or in the games, downloading of music and games, licensing of content, syndication and partnerships for developing content and gaming…

and this:

Immersive gaming model used by NeoPets and other gaming websites could well be the business model of tomorrow as it allows advertisers to place creative advertisements in games without disrupting the flow of the game and thus generating interest in the product, which creates brand awareness.

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