Widgblogging: it’s more than its content

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The New York Times has a piece regarding the rise and rise of widgets and points to what we’re calling Widgblogging – blogs that are predominantly made up of widgets and for which the posted content is relatively peripheral. Widgblogs are, like any mashup, the sum of their parts, and – like any mashup, it’s the mix that determines if the sum resonates with the blog’s readers or not.

 Jeremy Liew, over at Lightspeed Venture Partners, has a great post on the NY Times article. We’ve also Techcraunched Jeremy.

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