The Attention Economy Lives

touchstonebeta.jpg

Despite attention-based, customised news solution Findory being iced by its founder Greg Linden, the Attention Economy is live and well.

Michael Arrington, commenting on Findory entering his DeadPool, says that…it will take a significant technology step forward for a new startup to get traction…in this space.

We’ve spoken about them before, but have just blogged over at Techcraunch regarding Touchstone being recognised by the Burton Group as the closest thing to an attention management system.

Well, Michael, after a few months of alpha testing, we believe Touchstone is just such a significant tech step forward. 

 chrissaad.jpg

Chris Saad, Faraday Media’s CEO (the developers of Touchstone) highlights the following ways in which their system differs significantly from Findory:

* Touchstone aggregates all your information sources (email, alerts, news) as news is not the only thing vying for your attention

* Touchstone does not recommend more content, it filters your existing content set

* Touchstone does not just create a page you have to keep checking – it brings the info to you in the form of a news ticker, popup alert, sms, etc. The more important the info, the bigger the alert.

* Touchstone is also a platform, so others can innovate on top in order to find the right mix of aggregation, ranking and presentation.

Advertisements

One response to “The Attention Economy Lives

  1. Why visitors still make use of to read news papers
    when in this technological world the whole thing is
    accessible on web?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s