The Attention Economy Lives


Despite attention-based, customised news solution Findory being iced by its founder Greg Linden, the Attention Economy is live and well.

Michael Arrington, commenting on Findory entering his DeadPool, says that…it will take a significant technology step forward for a new startup to get traction…in this space.

We’ve spoken about them before, but have just blogged over at Techcraunch regarding Touchstone being recognised by the Burton Group as the closest thing to an attention management system.

Well, Michael, after a few months of alpha testing, we believe Touchstone is just such a significant tech step forward. 


Chris Saad, Faraday Media’s CEO (the developers of Touchstone) highlights the following ways in which their system differs significantly from Findory:

* Touchstone aggregates all your information sources (email, alerts, news) as news is not the only thing vying for your attention

* Touchstone does not recommend more content, it filters your existing content set

* Touchstone does not just create a page you have to keep checking – it brings the info to you in the form of a news ticker, popup alert, sms, etc. The more important the info, the bigger the alert.

* Touchstone is also a platform, so others can innovate on top in order to find the right mix of aggregation, ranking and presentation.


One response to “The Attention Economy Lives

  1. Why visitors still make use of to read news papers
    when in this technological world the whole thing is
    accessible on web?

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