Yesterday we asked, tongue in cheek, if Apple was serious — launching iPhone, when this is a Cisco brand.
Cisco has responded by slapping an injunctive lawsuit on Apple seeking to revent Apple from copying their iPhone trademark.
“Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco’s iPhone name,” said Mark Chandler, senior vice president and general counsel, Cisco. “There is no doubt that Apple’s new phone is very exciting, but they should not be using our trademark without our permission.
“Today’s iPhone is not tomorrow’s iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand,” Chandler concluded.
To be continued…