Habbo Gets Virtually Mobile



Sulake Corporation are reported to be running a mobile pilot in their home country of Finland for their virtual community product, Habbo Hotel.

sulake.jpg  Billed as the fastest growing tech company in the Nordic region by Deloittes recently, Sulake plans to launch its mobile services globally in Q1 07. Habbo’s more than one million users will be able to send and receive Habbo messages over WAP and i-Mode to friend lists. There will also be mobile news and competitions and the ability to download games, wallpapers and ringtones. More importantly, users will be able to make Habbo credit purchases and Habbo Club subscription purchases.

Here are some stats on Sulake, courtesy of Mobile Monday:-

The long-term objectives of Sulake call for the company to become a provider of world-class interactive entertainment with brand extensions in animation/TV, publications, consumer products and broad portfolio of consumer properties addressing different target audiences.

Sulake Corporation was founded in May 2000. It is owned by advertising agency Taivas Group, teleoperator Elisa, venture investors 3i Group Plc, Benchmark Capital, and Movida Group, a Japanese joint venture of SoftBank BB, SoftBank Group and Asian Groove. Also management and personnel are owners.

Sulake has 290 full time employees in 19 countries and about 300 moderators and community managers.

The average age of Habbo players is 15. The division between boys and girls is 51-49.

More than two thirds of Habbo income comes from users, the rest comes from advertising.


One response to “Habbo Gets Virtually Mobile

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