Advertising first, Content second: Videoboom

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Parks Associates has released a report in which they argue that annual US revenues from Internet video services will be more than $7 billion by 2010.

Their Internet Video: Direct-to-Consumer Services report highlights a shift over this period to greater parity between content and ad revenue. They point out that for 2007 about 85% of revenue is anticipated to come from ads attached to UGC (user-generated content) and TV/news streams. By 2010 they expect as much as 40% of revenue to be derived from content-related services such as renting and downloading shows and movies.

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3 responses to “Advertising first, Content second: Videoboom

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