Digg Experiment Took Off: Killer Apps Produce Hyper-Growth

In a recent interview, Kevin Rose, the founder of Digg, described how the business was an experiment that took off…

We just thought it was an interesting project to see if this concept would work…we were lucky to be the the first ones out of the gate to have this type of content and approach…people started ‘Digging”, and then shared it with their friends, and it just took off.

I don’t believe Kevin simply got lucky. He built a ‘killer application’  in Digg and that’s why he went from an experiment to hyper-growth so quickly. Let me explain.

Giving a talk at his alma mater (University of Illinois), Jawed Karim, one of the co-founders of YouTube spoke about how they went from concept to hyper-growth (idea to 100 million videos a day in 19 months). He glommed onto a term from the 90s’ – ‘killer application’ which he defined as:

A computer program that is so useful or desirable that it proves the value of some underlying technology.

He also made the premise that killer applications build on top of each other…so YouTube was built on a base of other killer apps in the social context space, namely:

  • LiveJournal (1999)
  • HotorNot (2000)
  • Wikipedia (2001)
  • Friendster (2002)
  • del.icio.us (2003)
  • Flickr (2004)

Together, these killer apps formed the base for YouTube to become possible.

In the same vein, Digg was built on a base of similar killer applications.

The big question is what will be the next big thing to burst forth from basic idea to hyper-growth and become a killer application.

I wholeheartedly agree with Jawed when he says:

The next big thing –

  •  will exploit newly emerging secondary technologies; and
  • these technologies will make something that was previously difficult easy.

3 responses to “Digg Experiment Took Off: Killer Apps Produce Hyper-Growth

  1. Pingback: Karib Corner-Blog Reports » Blog Archive » Digg Experiment Took Off: Killer Apps Produce Hyper-Growth

  2. hey there and thanks on your info – I’ve certainly picked up something new from right here. I did on the other hand experience some technical points the usage of this web site, since I skilled to reload the web site lots of times prior to I could get it to load properly. I had been thinking about if your web host is OK? Now not that I am complaining, but sluggish loading instances instances will often affect your placement in google and can harm your quality rating if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Well I am including this RSS to my email and could look out for a lot more of your respective exciting content. Ensure that you update this again very soon..

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s