Blog Networks are HOT Investments

According to Michael Arrington,

Blog networks are hot investments right now, particularly as they continue to take traffic from established (and high-overhead) news websites.

We’ve covered a few blogpires gaining venture investment recently, including GigaOm, B5 and PaidContent and definitely agree with The Crunch that this an area worthy of focus. Michael’s post covers the investment by Sequoia in Sugar Publishing.

Key points to watch out for are:

  • differentiation – as more and more blog networks emerge (remember, it doesn’t take much effort to build a swathe of blogs) the ability of a network to rise above and garner attention will be key;
  • retention – blog followers can be fickle, it doesn’t take much for them to switch their attention, so look for unique ways of keeping readers coming back;
  • growth rate – make sure you check on the veracity of customer acquisition …the numbers should show astronomical, sustained growth.

and if you want to participate in the burgeoning Yoickpire ….give us a yoick!

Advertisements

One response to “Blog Networks are HOT Investments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s