Cy(US)world: S Korean socnet phenomenon has arrived

Cyworld, the social networking site that so successfully tapped into the South Korean gifting culture that it has totally dominated the space in that country has set up in the United States.

I knew they’ve had their bus dev scouts in the US for over a year now, but setting up an office in San Francisco is a sign they are confident enough that they can crack the US market.

The big question has and will continue to be, for me, whether the South Korean formula can translate into other cultures. It will also be interesting to see how they morph as a result of US influences.

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