Putting his hand on the proverbial Bible, Todd Juenger, a VP at TiVo, swears blind that the digital video recording company is not archiving and selling inidivual subscriber’s data.
TiVo is, however, through its StopWatch initative offering ad agencies and television networks the opportunity to receive real time data concerning which programs TiVo subscribers are watching and which ads they are skipping.
Talking with the San Francisco Chronicle, Todd said that StopWatch only delivers a random, anonymous sampling of what their user base is watching.
Inherently as an advocate of the attention economy I find nothing wrong or alarming in what TiVo is doing. However, there is a slippery slope effect and it is up to users to determine their level of confidence in particular companies…do you trust companies like TiVo…will they continue to anonymise your data?