Can Open Internet Ratings Service Solve Net Traffic Management Issues?

I recently posted about the web traffic analysis and management as being a major issue.

In response to this problem, Konrad Feldman and  Paul Sutter have set up Quantcast, an open internet ratings service. Their aim is to create a common language for publishers and advertisers to discuss audiences and advertising opportunities.

This open approach is what’s needed, particularly as the world of publishing grows its long tail.