Yoick - Hightechwire

The company behind Touchstone, Faraday Media, will announce later today their latest initiative, namely an intent to create a new standard in the Attention Economy: the Attention Profiling Mark-up Language (APML).

We recently called for the implementation of an Attention Profiling standard and intimated that APML was on its way. It’s exciting to see what we hope will be the kernel of an ecosystem of attention technologies coming into existence.

In essence, APML will allow users to export and use their own Attention Profile in much the same way that OPML allows them to export their reading lists from feed readers.

Chris Saad, CEO of Faraday, posits the following use of APML:

“Imagine being able to export your Attention Profile from Amazon and plugging it into Digg to get an instantly customized view of the top Digg stories most relevant to your interests.”

Well done guys, APML may well be the inflection point the Attention Economy has been seeking!

Further coverage of APML can be found here and here.