http://yoick.wordpress.com/2006/09/02/myspace-gets-revenue/ "Purpose in action" Mon, 07 Sep 2009 06:32:48 +0000 http://wordpress.com/ hourly 1 http://yoick.wordpress.com/2006/09/02/myspace-gets-revenue/#comment-68 yoick Thu, 28 Sep 2006 11:16:07 +0000 https://yoick.wordpress.com/2006/09/02/myspace-gets-revenue/#comment-68 alan, this is a good thought - i imagine the news strategy team has been contemplating a tiered approach to deriving myspace revenue. the big question is whether they can action this before their community turns to the next cool thing is social media - there are already indicators that the early evangelisers are moving on from myspace. alan, this is a good thought – i imagine the news strategy team has been contemplating a tiered approach to deriving myspace revenue. the big question is whether they can action this before their community turns to the next cool thing is social media – there are already indicators that the early evangelisers are moving on from myspace.

]]> http://yoick.wordpress.com/2006/09/02/myspace-gets-revenue/#comment-63 alan jones Wed, 27 Sep 2006 10:54:43 +0000 https://yoick.wordpress.com/2006/09/02/myspace-gets-revenue/#comment-63 Here's a <a href="http://idiots.blogspot.com/2006/09/is-myspace-missing-biggest-opportunity.html" rel="nofollow">better way</a> to derive revenue from MySpace: make it a better platform for the music industry to use to market content to the MySpace audience. Unsigned bands are low-hanging fruit, but it would be hard to find a customer segment less likely to spend money with MySpace, or a customer segment more likely to over-use your customer support. Instead, News should consider building a subscription based 'MySpace Pro' platform that has multi-user access, project management, and email/mobile marketing tools for music labels. Here’s a better way to derive revenue from MySpace: make it a better platform for the music industry to use to market content to the MySpace audience. Unsigned bands are low-hanging fruit, but it would be hard to find a customer segment less likely to spend money with MySpace, or a customer segment more likely to over-use your customer support. Instead, News should consider building a subscription based ‘MySpace Pro’ platform that has multi-user access, project management, and email/mobile marketing tools for music labels.

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